Like Things Compact? Try the NewAir AF-310 Evaporative Tower Cooling Fan!

The ‘80s seemed to be the decade of excess in America: big hair, big beats and big shoulder pads. During the ‘90s, society moved away from all things big little by little. Big hair seemed passé, stripped down music was in-vogue and slimmed-down lines graced the runways. The goal nowadays is to be as compact as possible. This goal is far reaching, spanning into almost every segment of society. I was making an introduction for a video series and asked my colleague for a critique. He liked the style but had one complaint: it was too long. Keep in mind that this introduction was a mere 20-25 seconds long. Some other examples of the obsession with compactness are:

News and Information: I was listening to the radio this morning and someone was mentioning how they like to use Wikipedia to gather information because, “everything is in one place.” Wikipedia converts a large amount of information into an easy-to-read summary. It is constantly being updated and is even split into clever subcategories on more complicated subjects. I’ve also noticed that morning, midday and evening newscasts are starting to cycle their news stories even more quickly than before. I’ll hear the same three to four news stories every 7-8 minutes. I guess they figure that the attention spans of their viewers are that short.

Technology: Have you ever seen that Saturday Night Live sketch that features Will Ferrell with a minuscule cell phone? It may have lost some of its comedic bite over the years because that really it the direction in which cell phones are moving. Apple’s iPods seem to be moving in that direction as well with the introduction of the iPod Shuffle, iPod Nano and iPod Mini. Oh, and a discussion of miniature gadgets would not be complete without a mention of the MacBook Air, the world’s thinnest and lightest laptop.

Social Networking: The whole social networking phenomenon really blew up with the widespread use of MySpace and Facebook. Both of these websites pare a whole person’s personality into a profile page. Micro-blogging recently gained popularity with Twitter as the front runner. It minimizes a person’s day-to-day experiences into a series of updates limited to 140 characters.

Body Image: There was a time not so long ago when celebrities with womanly curves such as Jennifer Lopez and Salma Hayek were celebrated. As of late, the trend of envied celebrity body-types lean toward paper-thin role models. For example Lindsay Lohan, an incredibly svelte starlet, is being forced to gain weight for her next movie role. Producers want her to look like a “normal, healthy girl.” This directly affects young women, influencing their opinions of what makes them attractive in society's eyes. As of this moment, the thinner, the better.

To abate the extreme hunger for compactness, NewAir has introduced the AF-310 Evaporative Tower Cooling Fan. This unit is incredibly compact, making it fit in perfectly with all of your other condensed and concise items. As well as being slim enough to operate from any area in your home, the NewAir AF-310 Evaporative Tower Cooling Fan also features a 4-in-1 design, a built-in ionizer, easy-to-use controls and oscillating louvers.

I hope this is not too long for this compact world!